Education, prevention and support for the most serious form of skin cancer.

how we can help

Burberry Party

Burberry Party

December 1st, 2014

Please join us for wine, hors d’oeuvres and festive gift preview in celebration of the upcoming holiday season.  A portion of the proceeds from the event will be donated to MFNE.  All are welcome!

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Meet Tammy

April 28th, 2014

meet-tammy

Tammy Brown

Having Melanoma is definitely something that I never thought would happen to me. I used to skip those articles in the magazines warning young girls about the dangers of too much sun exposure and UV radiation from tanning beds. That didn’t pertain to me, I thought. I wanted to be tan year round, and typically got that golden glow from weekly visits to the tanning salon.

As a child I used to get a sunburn a couple times each summer. I remember the pain of having my sensitive skin touch my sheets when going to bed. We didn’t realize the dangers of getting sunburned so badly, especially at such a young age.

I also had never been to a dermatologist. My moles looked perfectly fine to me! I could think of so many other ways to spend my money and my time. But then I went for my first visit, shortly after my 31st birthday. I was having a minor acne issue that I couldn’t clear up on my own. When making my appointment I figured while I was there I may as well get a skin check. The Doctor saw a suspicious mole on my inner left calve. I guess it looked a bit strange, I remember thinking. It was asymmetrical and two toned. Sure enough my results showed melanoma. He said if I had waited any longer to get the mole removed it would have been so much worse for me.
About 6 months later, I had another. I go to the dermatologist often now to make sure all my moles look okay. I am also so much more educated about the dangers of too much sun exposure and all the ways I can protect myself. I hope people can learn from my story and know a tan isn’t worth risking your health.

SOS Mailing List

April 17th, 2014

SOS-Banner

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Greg Fater’s Boston Marathon Fundraising Event

January 24th, 2014

2014_RunningforCover_Postcard_front

Come out to support the Melanoma Foundation of New England (MFNE) and Running for Cover team member Greg Fater. Greg is participating in the 2014 Boston Marathon to raise funds to support the MFNE’s mission of prevention, education, support and advocacy in the fight against melanoma.

$25 AT THE DOOR
Includes appetizers, one drink and one raffle ticket

Purchase Tickets Below

ADDITIONAL DONATIONS WELCOME!
www.crowdrise.com/mfneboston2014/fundraiser/gregfater

100% OF PROCEEDS WILL BENEFIT THE MELANOMA FOUNDATION OF NEW ENGLAND

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SOS Registration

January 23rd, 2014

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Social Media

December 18th, 2013

E-mail
Utilizing e-mail is a quick and effective way to capture your potential donors. One option is to create an email letter campaign. Another option is to add a line in your e-mail signature about running the Boston Marathon with Running for Cover.
ex: I’m running the Boston Marathon with the Melanoma Foundation of New England. To help raise awareness of the importance of early detection, make a donation by visiting my fundraising page (insert URL).

Facebook, Twitter, Instagram, Vine, etc.
All of the below techniques can be adapted for each social media platform. For best results, combine techniques across all your social media accounts.

Status Updates
The easiest thing to do is to post your fundraising page as your status. This will consistently provide your network with a reminder of your involvement with the Melanoma Foundation of New England. It is helpful to post your link as often as possible. This will ensure that it is consistently at the top of your friends’ newsfeed. You should not rely on this technique alone. It often creates a “bystander effect”, where people believe they don’t have to contribute because many others will. Be sure to combine the status update technique with some other options below.

Tags
Using tags to thank someone for a donation will encourage others to donate as well. Tagging also allows your post to be shared with their friends as well, increasing your reach! By tagging and thanking your donors you can use social influence to your advantage. As your friends see you recognizing more and more donors (people that they likely also know) they will be pushed more and more to get involved. Be sure to always include a link to your fundraising page with each thank you post to make it easier for others to do the same.

Updates
Through out the marathon season, you should post regularly about your fundraising progress. These posts may look like this:

social-media-sample

Contests
People respond to incentives. Use your talents and skills to create an incentive for your donors. For example, if you’re known for your cupcakes create a contest among your donor pool: “The next $100 donor will receive a box of homemade cupcakes from me! [link to fundraising page]”. To maximize your field, you can combine the previous techniques, “Thanks @JoSchmo, you won a homemade cake! The next $500 donor will win a homecooked dinner by yours truly! Who’s going to be the lucky winner? I’m only $2,000 away from my goal!”

Photos
Take some photos throughout your training and post them to your wall. These will allow your network to have an inside look at how hard you are training and inspire them to donate to your cause. You can also post photos from fundraising parties you host and from team meetings. Don’t forget to include a link to your fundraising website in the caption!

Video
Using Vine or Instagram Video, you can upload short videos to encourage your networks to donate. Some video ideas include:

Short clip during a run or cross training
A thank you shout out to a recent or top donor
Contest announcement
Fundraising updates

You will also be given the opportunity at our team meetings to film a short clip on why you are running the Boston Marathon with Team Running for Cover. You can share the finished clips through social media.
Hash Tag
When posting, be sure to refer to @MelanomaFndNE to reach people who are connected to MFNE. You can also tag #MFNE.

Blogging
Create a running/training blog to keep your potential donor updated on your training and fundraising progress. Below are some topic ideas:

Thoughts about a training run after you complete it
Things you noticed throughout your training
Why you’re running with the Melanoma Foundation
Thanking donors

You can blog about the simplest of things, but the idea is to make your donors feel connected and updated. If they feel like they are witnessing your progress first hand, they may feel more compelled to donate.

Tips & Tricks

December 18th, 2013

Start Early!
The earlier you start, the easier it will be to exceed your personal fundraising goal. As soon as you are accepted to the team, you should begin work on your fundraising plan.

Once you begin fundraising, you should set up personal milestones for your fundraising. Below is a sample of milestones based on a goal of $10,000.

Develop a Plan
Choose a fundraising strategy to raise as much money as you can. A letter writing campaign is the single most effective technique to use. Therefore, the letter writing campaign combined with two or three additional techniques is a strong base for your fundraising plan.

Know your Network
Make a list of everyone you know that could possibly donate to your efforts. If you are running on behalf of a family member, friend, combine mailing lists with them to double your efforts. Some potential prospects include:

Family
Friends
Church/Synagogue
Exercise Group
Local Businesses
Doctor, Dentist, Dermatologist
Work Colleagues
Companies and Corporations
Neighbors
Clubs and Organization
School (yours or your children’s)
Those you support (dry cleaner, laundry mat, banks, etc.)

Share with others why this cause is important to you and why it is important that they support you. After listing out all of your contacts, assign each with a level of donation that you think may be obtainable. Then use our Fundraising Worksheet to visualize how you will beat your goal.

Tell Your Story
Why are you running with Running for Cover? What is your connection to MFNE? By sharing your story with your donors, they will feel more confident in their donation and are likely to donate more. You should take every opportunity to share your story possible. Your fundraising page should include a detailed description of why you’re running, any photos that you feel are relevant, and even videos. Also include your story on your social media pages and in your fundraising letters/email blasts.

Seek Sponsorships
We are excited to offer many sponsorship levels with a wide range of great benefits. Any donor corporation (or individual) who makes a donation of $1,000 or more will be featured on the back of all Running for Cover team members’ singlets worn on race day. To be considered a sponsor, the donor must fill out the Corporate Sponsorship Agreement by Wednesday, February 11, 2014 to be included on Team Singlets. For more information on sponsorships, please see the Corporate Sponsorship packet.

Hold a Fundraising Party!
Many runners have found a fundraising party to be an effective and fun way to bring Running for Cover and MFNE to life for their donors. There are a wide range of opportunities with fundraising parties, so do not be afraid to think outside of the box! We are happy to supply MFNE materials, samples and our UV facial scanners (if available) for your events. Just contact us at runningforcover@mfne.org.

Ask for a Gift
Don’t be afraid to ask for a gift. Remember, people give money to people who ask them for it. If you are planning on asking someone for a significant gift, it is best to ask them in person. Be prepared to talk about MFNE with your potential donors. Ask for a specific amount of money, and aim high. It is always better to ask for more than to lose out on potential support. Once you have asked for a gift, stop talking. Do not apologize or make excuses. Remember that you are not asking for yourself but for individuals suffering from melanoma and to educate others in the dangers of UV rays.

Matching Gifts
Does your company have a matching gift program? Does your donor’s company have a matching gift program? Taking advantage of matching gift programs is an easy way to double your efforts fast!

Thank Your Donors
Don’t forget to thank every donor shortly after receiving their donation. A hand written note is a great way to show your donors that you really appreciate their support. A thank you will not only let your donor know that you have received their donation, but it is also a chance for you to remind them that they’ve made a difference. Be sure to encourage your donors to help spread the word about your efforts. Every person you know has a network of friends, family and business contacts who may be very willing to help you reach your fundraising goal. You will be provided with Running for Cover thank you cards to send out to your donors.

Fundraising Timeline

December 18th, 2013

The only required fundraising deadline is May 20, 2015 for your personal fundraising commitment. However, we strongly suggest you set up personal milestones for your fundraising. Below is a sample of milestones based on a goal of $10,000.

January 1 – $2,500
February 1 – $5,000
March 1 – $7,500
April 1 – $10,000+

These milestones should be used as a guideline to help you complete your fundraising over the upcoming months.

How To Accept Donations

December 18th, 2013

Online
The easiest way for people to donate to your fundraising efforts is online. For instructions on setting up your Crowdrise page, please click here.

Credit Card
If you have someone who would like to make a donation by credit card, but would rather not do it online. You can have them call our office at 978-371-5613 and we will take their donation over the phone. We accept all major credit cards, with the exception of Discover.

Check
Donations can also be made by check. Checks should be made out to The Melanoma Foundation of New England (or MFNE). Make sure they include “your name – Boston Marathon” in the Memo line.

Checks should be mailed to:

Jacquelyn Shea
Melanoma Foundation of New England
111 Old Road to Nine Acre Corner, Suite 1005
Concord, MA 01742

Be sure to send in checks as you receive them. They will not be counted towards your fundraising until they have been received by our office. Once the check is received, it will be uploaded to your fundraising page and a confirmation email will be sent to you. Do not upload your own offline donations.

Crowdrise

December 18th, 2013

Having your personal fundraising page set-up makes it easy for your donors to contribute quickly and efficiently. Follow the below steps to set up your page and be sure to personalize it as much as possible.

How to Set up your Personal Fundraising Page

1. Go to: www.crowdrise.com/mfneboston2015
2. Click the blue box labled “Fundraise for this campaign” on the right hand side of the page or click the “Join the Team” link to the right of the team list.
3. Create a Crowdrise account or log into an existing account if you have one already.
4. Follow the prompts to complete your registration.
5. Click the “Edit Fundraiser” tab and personalize your page. Add your photos and add your story to the About My Fundraiser section. Do not change the Fundraiser Title.
6. Set your personal fundraising goal higher than your committed amount to encourage donors.
7. Start fundraising!

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