Education, prevention and support for the most serious form of skin cancer.

how we can help

Meet Tammy

Meet Tammy

April 28th, 2014


Tammy Brown

Having Melanoma is definitely something that I never thought would happen to me. I used to skip those articles in the magazines warning young girls about the dangers of too much sun exposure and UV radiation from tanning beds. That didn’t pertain to me, I thought. I wanted to be tan year round, and typically got that golden glow from weekly visits to the tanning salon.

As a child I used to get a sunburn a couple times each summer. I remember the pain of having my sensitive skin touch my sheets when going to bed. We didn’t realize the dangers of getting sunburned so badly, especially at such a young age.

I also had never been to a dermatologist. My moles looked perfectly fine to me! I could think of so many other ways to spend my money and my time. But then I went for my first visit, shortly after my 31st birthday. I was having a minor acne issue that I couldn’t clear up on my own. When making my appointment I figured while I was there I may as well get a skin check. The Doctor saw a suspicious mole on my inner left calve. I guess it looked a bit strange, I remember thinking. It was asymmetrical and two toned. Sure enough my results showed melanoma. He said if I had waited any longer to get the mole removed it would have been so much worse for me.
About 6 months later, I had another. I go to the dermatologist often now to make sure all my moles look okay. I am also so much more educated about the dangers of too much sun exposure and all the ways I can protect myself. I hope people can learn from my story and know a tan isn’t worth risking your health.

SOS Mailing List

April 17th, 2014


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Greg Fater’s Boston Marathon Fundraising Event

January 24th, 2014


Come out to support the Melanoma Foundation of New England (MFNE) and Running for Cover team member Greg Fater. Greg is participating in the 2014 Boston Marathon to raise funds to support the MFNE’s mission of prevention, education, support and advocacy in the fight against melanoma.

Includes appetizers, one drink and one raffle ticket

Purchase Tickets Below



Fill out my online form.

SOS Registration

January 23rd, 2014


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Social Media

December 18th, 2013

Utilizing e-mail is a quick and effective way to capture your potential donors. One option is to create an email letter campaign. Another option is to add a line in your e-mail signature about running the Boston Marathon with Running for Cover.
ex: I’m running the 2014 Boston Marathon with the Melanoma Foundation of New England. To help raise awareness of the importance of early detection, make a donation by visiting my fundraising page (insert URL).

Facebook, Twitter, Instagram, Vine, etc.
All of the below techniques can be adapted for each social media platform. For best results, combine techniques across all your social media accounts.

Status Updates
The easiest thing to do is to post your fundraising page as your status. This will consistently provide your network with a reminder of your involvement with the Melanoma Foundation of New England. It is helpful to post your link as often as possible. This will ensure that it is consistently at the top of your friends’ newsfeed. You should not rely on this technique alone. It often creates a “bystander effect”, where people believe they don’t have to contribute because many others will. Be sure to combine the status update technique with some other options below.

Using tags to thank someone for a donation will encourage others to donate as well. Tagging also allows your post to be shared with their friends as well, increasing your reach! By tagging and thanking your donors you can use social influence to your advantage. As your friends see you recognizing more and more donors (people that they likely also know) they will be pushed more and more to get involved. Be sure to always include a link to your fundraising page with each thank you post to make it easier for others to do the same.

Through out the marathon season, you should post regularly about your fundraising progress. These posts may look like this:


People respond to incentives. Use your talents and skills to create an incentive for your donors. For example, if you’re known for your cupcakes create a contest among your donor pool: “The next $100 donor will receive a box of homemade cupcakes from me! [link to fundraising page]”. To maximize your field, you can combine the previous techniques, “Thanks @JoSchmo, you won a homemade cake! The next $500 donor will win a homecooked dinner by yours truly! Who’s going to be the lucky winner? I’m only $2,000 away from my goal!”

Take some photos throughout your training and post them to your wall. These will allow your network to have an inside look at how hard you are training and inspire them to donate to your cause. You can also post photos from fundraising parties you host and from team meetings. Don’t forget to include a link to your fundraising website in the caption!

Using Vine or Instagram Video, you can upload short videos to encourage your networks to donate. Some video ideas include:

Short clip during a run or cross training
A thank you shout out to a recent or top donor
Contest announcement
Fundraising updates

You will also be given the opportunity at our team meetings to film a short clip on why you are running the Boston Marathon with Team Running for Cover. You can share the finished clips through social media.
Hash Tag
When posting, be sure to refer to @MelanomaFndNE to reach people who are connected to MFNE. You can also tag #MFNE.

Create a running/training blog to keep your potential donor updated on your training and fundraising progress. Below are some topic ideas:

Thoughts about a training run after you complete it
Things you noticed throughout your training
Why you’re running with the Melanoma Foundation
Thanking donors

You can blog about the simplest of things, but the idea is to make your donors feel connected and updated. If they feel like they are witnessing your progress first hand, they may feel more compelled to donate.

Tips & Tricks

December 18th, 2013

Start Early!
The earlier you start, the easier it will be to exceed your personal fundraising goal. As soon as you are accepted to the team, you should begin work on your fundraising plan.

Develop a Plan
Choose a fundraising strategy to raise as much money as you can. A letter writing campaign is the single most effective technique to use. Therefore, the letter writing campaign combined with two or three additional techniques is a strong base for your fundraising plan.

Know your Network
Make a list of everyone you know that could possibly donate to your efforts. If you are running on behalf of a family member, friend, combine mailing lists with them to double your efforts. Some potential prospects include:

Exercise Group
Local Businesses
Doctor, Dentist, Dermatologist
Work Colleagues
Companies and Corporations
Clubs and Organization
School (yours or your children’s)
Those you support (dry cleaner, laundry mat, etc.)

Share with others why this cause is important to you and why it is important that they support you. After listing out all of your contacts, assign each with a level of donation that you think may be obtainable. Then use our Fundraising Worksheet to visualize how you will beat your goal.

Tell Your Story
Why are you running with Running for Cover? What is your connection to MFNE? By sharing your story with your donors, they will feel more confident in their donation and are likely to donate more. You should take every opportunity to share your story possible. Your fundraising page should include a detailed description of why you’re running, any photos that you feel are relevant, and even videos. Also include your story on your social media pages and in your fundraising letters/email blasts.

Hold a Fundraising Party!
Many runners have found a fundraising party to be an effective and fun way to bring Running for Cover and MFNE to life for their donors. There are a wide range of opportunities with fundraising parties, so do not be afraid to think outside of the box! We are happy to supply MFNE materials and samples for your events. Just contact us at

Ask for a Gift
Don’t be afraid to ask for a gift. Remember, people give money to people who ask them for it. If you are planning on asking someone for a significant gift, it is best to ask them in person. Be prepared to talk about MFNE with your potential donors. Ask for a specific amount of money, and aim high. It is always better to ask for more than to lose out on potential support. Once you have asked for a gift, stop talking. Do not apologize or make excuses. Remember that you are not asking for yourself but for individuals suffering from melanoma and to educate others in the dangers of UV rays.

Matching Gifts
Does your company have a matching gift program? Does your donor’s company have a matching gift program? Taking advantage of matching gift programs is an easy way to double your efforts fast!

Thank Your Donors
Don’t forget to thank every donor shortly after receiving their donation. A hand written note is a great way to show your donors that you really appreciate their support. A thank you will not only let your donor know that you have received their donation, but it is also a chance for you to remind them that they’ve made a difference. Be sure to encourage your donors to help spread the word about your efforts. Every person you know has a network of friends, family and business contacts who may be very willing to help you reach your fundraising goal. You will be provided with Running for Cover thank you cards to send out to your donors.

Seek Sponsorships
We are excited to offer many sponsorship levels with a wide range of great benefits. Any donor corporation (or individual) who makes a donation of $1,000 or more will be featured on the back of all Running for Cover team members’ singlets worn on race day. To be considered a sponsor, the donor must fill out the Corporate Sponsorship Agreement by Wednesday, March 6, 2014 to be included on Team Singlets. For more information on sponsorships, please see the Corporate Sponsorship packet.

Fundraising Timeline

December 18th, 2013

The only required fundraising deadline is May 5, 2014 for your personal fundraising commitment. However, we strongly suggest you set up personal milestones for your fundraising. Below is a sample of milestones based on a goal of $10,000.

January 1, 2014 – $2,500
February 1, 2014 – $5,000
March 1, 2014 – $7,500
April 1, 2014 – $10,000+

These milestones should be used as a guideline to help you complete your fundraising over the next four months.

How To Accept Donations

December 18th, 2013

The easiest way for people to donate to your fundraising efforts is online. For instructions on setting up your Crowdrise page, please click here.

Credit Card
If you have someone who would like to make a donation by credit card, but would rather not do it online. You can have them call our office at 978-371-5613 and we will take their donation over the phone. We accept all major credit cards, with the exception of Discover.

Donations can also be made by check. Checks should be made out to The Melanoma Foundation of New England (or MFNE). Make sure they include “your name – Boston Marathon” in the Memo line.

Checks should be mailed to:

Jacquelyn Shea
Melanoma Foundation of New England
111 Old Road to Nine Acre Corner, Suite 1005
Concord, MA 01742

Be sure to send in checks as you receive them. They will not be counted towards your fundraising until they have been received by our office. Once the check is received, it will be uploaded to your fundraising page and a confirmation email will be sent to you. Do not upload your own offline donations.


December 18th, 2013

Having your personal fundraising page set-up makes it easy for your donors to contribute quickly and efficiently. Follow the below steps to set up your page and be sure to personalize it as much as possible.

How to Set up your Personal Fundraising Page

1. Go to:
2. Click the blue box labled “Fundraise for this campaign” on the right hand side of the page or click the “Join the Team” link to the right of the team list.
3. Create a Crowdrise account or log into an existing account if you have one already.
4. Follow the prompts to complete your registration.
5. Click the “Edit Fundraiser” tab and personalize your page. Add your photos and add your story to the About My Fundraiser section. Do not change the Fundraiser Title.
6. Set your personal fundraising goal higher than your committed amount to encourage donors.
7. Start fundraising!

Training Plans

December 18th, 2013

Marathon Training Programs

We will give you an overview of some of the most popular training programs that are available.  If there is a program that you are interested in, but which we have not touched on, please let us know and we can give you more information about it.  If you remain bewildered by it all, come talk to your coaches or do some brainstorming on our Facebook group!  By December, everyone should have a plan in mind and a schedule constructed, but everyone’s plan is likely to be very different.  There is no one way to train for a marathon, and everyone needs to find the plan that is the best fit for him or her.

Before going into the details of the plans, a few thoughts to consider as you read through them:

Pacing:  many of these plans will include terms such as tempo pace, threshold pace, 400m repeats, and half marathon pace.  These may be bewildering to you!  One way to get a start with figuring how fast to run for certain workouts in your chosen training plan is to use a pace calculator, such as the McMillan Running Calculator (  Once these numbers are generated for you, we can help you figure out how to incorporate them into your training program.  Do not run your long runs too fast, and don’t forget to incorporate some faster paces.

Stick with your program: Don’t fear the distance, but respect it.  You will run this marathon, but you must put in the training!  Write your schedule down and make sure that your friends and family know what you are doing.  Commit to a consistent training schedule and get everyone on board with supporting you as you train.

Starting mileage:  if your base mileage is low, then you have a better chance of success with a slower build up of mileage.  A plan’s initial mileage needs to be a good fit with your current fitness level.

Be flexible:  Build in some flexibility and redundancy into your program.  There will be snowstorms. There will be colds and flu.  There will be sick children you need to stay home with. There will be some reasons why you may have to miss a run.  No single planned run should have such great importance that you can’t miss it.  A well-balanced training program should allow you to get back into your training even if you miss a day or 2.  Be sure to touch bases with your coaches if you need advice about altering your training program because of some missed runs, especially if you missed these runs because of illness or injury.

Simulate the race:  Consider running a few of the long runs on the Boston Marathon course to really get a sense of the demands it places on you!  Hills are especially important:  and not just uphills!  A little bit of focus on downhill running in the last few weeks leading up to Boston will pay big dividends on race day so that your quads won’t be trashed on the descents.

Longest run: There is some controversy over the best distance for the longest long run. Some of the programs we outline have long runs in the 22-mile range, while some of them (e.g., Hanson’s program) advocate a much shorter 16-mile long run.

The Plans

BAA Boston Marathon Training Plans

These are 16-week training programs for Beginner, Intermediate, or Advanced marathoners.  The Beginners’ plan has a peak weekly mileage of 38-51 miles, and it goes up from there for Intermediate and Advanced.  The speed work isn’t as intense as in some other programs, but it is definitely in there.  You need to eat some of your vegetables before you get dessert!  The focus is on building up overall mileage and tempo runs.  Some cross-training is incorporated in the Beginner’s schedule.  One advantage of this program is that local races are incorporated into the plan as tune-up races.  For example, Week 10 includes the New Bedford Half Marathon on Sunday.

Peak mileage: 48-50 miles

Days/week: 5-6

Long run: 18-21 miles

Taper: 3 weeks

Pros: It’s developed by the BAA, how can it go wrong?

Cons: Some prefer more rigorous speed work

Furman Institute of Running and Scientific Training (FIRST) Marathon Program
Run Less, Run Faster book available in bookstores and on Amazon

The “less-is-more” training plan!  This is a 16-week performance-based training program that is based on a 3-day running week that makes it very easily accessible, especially to first-time marathoners.  The FIRST plan was developed to limit overtraining and burnout by adding in several HARD days of cross training and potentially cutting your injury risk.  Each quality running workout has a specific goal. The workouts are not easy, and this is not necessarily a “beginner’s” training program.  This plan is geared specifically toward a goal race, and if you like tune-up races, this might be a turn-off.

Peak mileage week: 32 miles

Days/week: 3 days running, 2 days cross-training

Long run: 20 miles

Taper: 3 weeks

Pros: Injury and burnout prevention

Cons: Not much flexibility for a missed run; discourages racing anything other than your goal race

Pfitzinger Advanced Marathoning
Advanced Marathoning book available in bookstores and on Amazon

The plans in this book are used by more advanced marathoners than any others I know.  The book offers a series of plans grouped by mileage (up to 55 miles per week, up to 70 miles per week, and over 70). These very detailed adaptive training plans range from 12-24 weeks, depending on where you are starting, and offer an excellent mix of quality workouts.  The plans are backed up by some excellent chapters detailing training elements, nutrition, racing strategies, and recovery times.  If you are looking for a training program that will allow you to step up in performance and are looking for a tough plan that will reap improved times, this might be the plan for you. This is also a great plan if you like to incorporate tune-up races into your training.  The summary information below is for the 55 miles per week plan.

Peak mileage week: 55 to 70+

Days/week: 6-7

Long run: 21 miles

Taper: 2 weeks

Pros: Excellent plan for pushing your training to the next level

Cons: Not appropriate for first time marathoners with no background in speed work or hard racing at shorter distances.  Overtraining risk.

Hanson’s Marathon Method
Book available in bookstores and on Amazon

The Hanson’s method emphasizes pace specificity in training: “A renegade path to your fastest marathon”. While the “radical” approach of the Hanson’s is to de-emphasize the long run, the purpose of it is to get more work in at goal marathon pace.  Overall training volume is maximized with high mileage daily running. A lot of specific work is aimed at mastering the goal marathon pace over longer distances.  Beginners and Advanced programs incorporate 3 “SOS” (“something of substance) runs weekly: speed and strength work, long tempo running (at marathon pace), and the long run.  The remainder of the mileage is easy, with an emphasis on form. The long run is kept to no more than 30% of total weekly mileage, minimizing injury risk and maximizing the metabolic benefits of the speed and tempo work. The summary information below is for the Beginners’ plan.

Peak mileage week: 57 miles

Days/week: 5-6

Long run: 16 miles

Taper: 10 days

Pros: “Shorter” long runs easier to incorporate into a busy weekend schedule, great flexibility around missed runs because no single run type is emphasized over others.

Cons: Difficult to have confidence going into the marathon with only a 16-miler under your belt.

Hal Higdon Marathon Training

Hal Higdon may be the most popular marathon coach on the internet, and he offers programs for novice and advanced runners alike.  He has 13 training programs on his web site!  Ranging from 18-week novice to intermediate to advanced plans, as well as longer 30-week plans designed for brand new runners or experienced runners trying to reach their peak performance.  He also offers several specialty programs, such as Boston-Bound or Multiple Marathons.  Several of his training programs also have available apps and interactive training features available for a fee, with mileage logging at   These flexible programs emphasize the long, slow runs on the weekends and one day of weekly cross training.  Speed work is incorporated only in the advanced programs. The summary information below is for the Intermediate 1 program.

Peak mileage week:  43 miles

Days/week: 5

Long run: 20 miles

Taper: 3 weeks

Pros: Flexible schedules allow you to select just the right marathon for your abilities and goals.  The back-to-back marathon paced run followed by a long slow run is a very effective training technique.

Cons: Emphasis on weekend runs can leave runners without time for much else on the weekends, and with more time on their hands mid-week.

Galloway Method
Marathon: You Can Do It! Book available in bookstores and on Amazon

Jeff Galloway is best known today for his run-walk method marathon training program.  His training philosophy is to create a training program that meets your goals while allowing you to meet the other goals and challenges in your life, of family and career.  This is a lower mileage program that incorporates walk breaks for novices and advanced marathoners alike, and many of the programs incorporate several days of cross-training.  The run-walk approach is useful for slower runners, novice marathoners, or runners who find appropriate pacing challenging and risk injury.  Some of his long runs range up to 28 miles, and mid-week runs are gauged by time rather than distance. Galloway’s book includes a 26-week Beginner Program as well as several time-goal programs.  The summary information below is for the 4:00 Time Goal Program.

Peak mileage week: ~43

Days/week: 6

Long run: 28 miles

Taper: 3 weeks

Pros: Gradual buildup in mileage and incorporation of walk breaks is great for beginning marathoners and injury prevention

Cons: no speed work means this is probably not a terrific program for those aiming for a fast race.  Some runners find the transition from running to walking and back again mentally difficult.

Runner’s World SmartCoach

The Runner’s World SmartCoach program is a free semi-personalized training program that is available on the Runner’s World web site.  A customized training plan is created using your own data inputs, including a recent race time, current weekly mileage, training race goal, how hard you want to train, and the day you want to do your long run.  16 weeks is the recommended duration of the program, although it allows you flexibility to change that.  Paces are calculated from modified versions of Jack Daniels’ formulas that relate oxygen consumption to the speed and length of different running performances.  (Read Jack Daniels’ Running Formula for more information on this). The upgrade to the SmartCoach PLUS program allows more flexible updating and adjustment of the program, along with daily email reminders of your workouts and access to online forums.   The programs emphasize quality speed workouts and long runs.

This is a difficult plan to summarize because the plan differs based on your input data.  The long runs seem to peak at 20 miles, and the taper is 3 weeks.

Pros: Precise training paces and carefully crafted programs based on tried and true running formulas

Cons: Many long runs, without much opportunity to incorporate hill work.

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